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It is also important to remember that journalists are on deadline and often have no time to follow down important details. The greater you can provide you with them in advance – just like industry metrics, third-party associates, high-resolution headshots and pictures of your goods or customers in action : the more likely they can be to be interested in covering your story.
When pitching a story, always focus on the journalist’s perspective in mind. Completing this task will give you a possibility to customize your sales message and ensure that it may resonate with the journalist and their target audience. It will also stop you from wasting time trying to sell the story to journalists whom aren’t interested inside the topic or audience that you’re directed at.
Is considered the good idea to make sure that you have the facts right and that all your quotes will be accurate. This will save you right from having to provide a retraction or a static correction later on. Providing incorrect information to the media can harm the reputation and ultimately affect the success of future promotions.
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Finally, it is important to connect with your press contacts regularly. If you don’t, some might lose interest within your stories and move on to some other sources. Whenever possible, make an effort to meet journalists face-to-face or attend local happenings where they are located so that you could begin building connection. This will help to ascertain a more personal connection with the journalists and ultimately transform your life media relations. The greater you put with your media relations efforts, the greater they will pay off for you in the long run.